Led the development and launch of an interactive endurance game for Mercedes-Benz at Atlanta’s stadium, utilizing Unity to create a CG version of the field with real-time motion detection, engaging NFL and MLS fans in a competitive and immersive experience.
Innovatively integrated special cameras and LED strips for real-time tracking of guest movements, enhancing user interaction and social media shareability, significantly boosting brand awareness and fan engagement.
See the experience in action here via Gen City Labs (formerly Helios Interactive).