MERCEDES-BENZ US OPEN MIXED REALITY TENNIS EXPERIENCES
Led the development and project management of two cutting-edge mixed reality tennis experiences for Mercedes-Benz at the US Open, exceeding client expectations. Created a captivating multiplayer game with real-time tracking and stunning visual effects, alongside an interactive clinic featuring Sloane Stephens using Unity, resulting in significant attendee and fan engagement through innovative gameplay and compelling brand interaction.
See the experience in action herevia Gen City Labs (formerly Helios Interactive).